Digital Marketing Strategy Professional Certificate Course

by Berlin School of Business and Innovation

This Programme is designed to increase the Digital Marketing (DM) skills by imparting a deep understanding of the concepts and theoretical frameworks that underpin future DM campaigns. It aims to provide students with a comprehensive grasp of marketing techniques tailored for digital environments, and to keep ahead of the latest industry trends, including Artificial Intelligence and Social Media tools. Furthermore, the program will cover communication strategies, enabling participants to effectively engage with students' innovative campaign ideas.

Acquired Skills / Knowledge

Digital Marketing

Marketing Strategy

Data Analysis

Creativity

Innovation

Marketing Analytics

Earning Criteria

Compulsory attendance in all synchronous face to face sessions plus completion of the study requirements of the asynchronous study via BSBI's Platform. Participants that complete successfully both the synchronous and asynchronous parts participate in a final test at the end of the course which covers all key subjects and learning outcomes.